Aaliyah Joseph is a Renaissance Scholars alum and a graduate of Bryn Mawr College.
Gen Z roundtable on news and politics
How Gen Z watches the news and what marketers should know
by Garett Sloane - September 18th, 2024
Gen Z’s social media usage dominates their relationship with the news. TikTok, YouTube and Instagram are the demographic’s conduits for current events, much like the nightly news does for older generations. While these social media platforms influence younger consumers to shop and learn about trends, they also shape their media and opinions. With a U.S. presidential election in full swing, the social media habits of Gen Z are an even more pressing topic to explore.
There are signs that Gen Z has a love-hate relationship with social media and the news. About half of Gen Zers wish TikTok and X, formerly Twitter, didn’t exist, according to a recent Harris Poll. But half of Gen Z teens also get their daily news from social media feeds, according to a Deloitte Insights survey.
At 12:30 p.m. ET on Sept. 25, Ad Age [hosted] a roundtable with members of Gen Z to hear how they are consuming their news during this election year and what their thoughts on news and politics mean for marketers.
Panelists include Aaliyah Joseph, an art director at Ogilvy; Blake Lew-Merwin, a multimedia producer at The Skimm; and Andrew Yohanan, an insights and strategy associate at Kantar.